Evaluation

Grading Critera

Your grade will be based on the following criteria:

Creativity/Concept/Design – Design impact, innovation, effectiveness, aesthetics, ideas, degree of risk taking.

Craft – Organization, technical execution and precision. Proper formatting of code. Adherence to project specifications.

Process – Depth of creative search, adherence to deadlines and quality of written reflections.

Art majors must make a final grade of C or better to receive credit toward degree requirements.

Project Mix

5%	Homepage
10%	Hello, my name is . . .
10%	Site Analysis
20%	Site + Architecture
20%	Interactive Timeline
30%	Final Project
5%	Blog
100%	Total

Process

A few months ago, I talked with a creative director at a new media company and he said he is more interested in seeing how prospective applicants think than in their actual portfolios. He likes to, and wants to, see evidence of how you think, where your ideas come from and how they evolve. He wants to see that you’re able to come up with many ideas, that you explore all the possibilities of how a project can look, be organized and function.

I feel the same way so for me and your prospective employers keep a record of all your creative development as you work. Sketches and other print items are easy to collect, electronic work less so. It’ll take a little getting used to, but from time to time as you’re working on the computer, take a screen shot of what you are working on. Save multiple versions of your files and sites as a project develops.

With each assignment, you are expected to write responses to several questions asking you to articulate different aspects about your process. Instructions for how to do so will be included with each assignment. If you do not complete all of the written reflections, your final grade will drop by one letter grade.

Final Grade

You will not receive a final grade until all your projects are completed and you have turned in your projects on a CD/DVD in a case or sleeve with your name, course title and term marked on the disc. Include all of your projects as electronic files. Your disc will not be returned. The GD program keeps an archive of student work for program assessment and possibly marketing purposes.